[FASMELT] If you can imagine it, you can make it happen.
What does innovation mean?
Go outside the box
out of budget,
outside of what the market imposes on you.
Thus FASMELT was born
Categories are often stagnant because there is no one who has the courage to break the mold:
‘your machine is innovative but my customer doesn’t approve of it…’
This is the classic response of the manager of a big company.
Big companies that can’t progress because their big client rejects progress.
Without progress we cannot move forward, and companies (even giants) close.
(See Kodak, Blockbuster, Nokia, Borders, Blackberry)
To name just a few that you will surely know.
But what does it mean to innovate?
Make things better – improve people’s lives – cut costs – cut emissions.
Stop!
If innovation does not do these, or one of these, things, it is NOT innovation.
One morning, while I was preparing coffee for my wife on the induction hob, I thought:
“Why can I make coffee in 30 seconds and I can’t dissolve lead the same way?”
Thus the idea of Fasmelt was born.
From there, together with the genius of Matteo Marfisi, today it is possible to melt lead in 20 minutes, no longer 4 hours.
But, what is a FASMELT for?
Is the lead-acid battery market innovating?
YES
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Improves production times (start & stop of ovens)
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improves the life of operators (no more waste by hand)
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cuts producers’ costs (cuts 60% of energy)
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does not emit gas into the environment
